IoE and adidas Runtastic present: Run Wild

Internet of Elephants, adidas Runtastic, the Snow Leopard Trust, and the United Nations Environment Programme have teamed up to activate millions of runners worldwide to take action for the world’s most endangered species. Run Wild is a digital running challenge where users compete for steps with a real wild snow leopard living in Mongolia.

This joint campaign brings together all of IoE’s beliefs on the future of wildlife engagement: meet users where they are, make it a positive experience, and get them actively involved.

With 150 million registered users worldwide, the impact a platform like adidas Runtastic can make for conservation causes cannot be underestimated.

The reach of adidas Runtastic is unprecedented, and in order to engage and activate their users we don’t have to write a single line of code or spend millions of dollars on marketing campaigns.

“We urgently need to engage millions more people with wildlife and nature if we want to turn the tide of the extinction of wildlife, and in order to do that we have to be unconventional and daring. We believe the key is to connect people to the stories of individual wild animals, to make it fun, and do so on channels where people are already doing things they love. Our collaboration with adidas Runtastic enables us to bring all these engagement mechanisms together to build an army of urban conservationists. We’re incredibly excited that adidas Runtastic is opening up their platform of tens of millions of users for conservation purposes.” says IoE founder Gautam Shah.

Runtastic leverages its 150+ million registered users, platform, and marketing power, Internet of Elephants provides the concept, engagement expertise and conservation storytelling, and UNEP and the Snow Leopard Trust open up their research data and supply conservation expertise.

Read more about the Run Wild campaign here.