What are a game developer and a data scientist doing together in a Bornean rainforest, you might wonder? In the past year and a half, we have been working towards a full Augmented Reality location-based game to support conservation, getting the financing, our team, and conservation partnerships in place. The first installment of the game will feature apes, and how can we create a game about their everyday lives and what it takes to conserve their habitats, without having experienced it ourselves?